Moving From DTC To Wholesale: The Right Way

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Moving From DTC To Wholesale: The Right Way - Forbes

Quick Summary:

Moving into wholesale can appear to be a confusing process for those who have never done it before, which is why it’s imperative for DTC brands that are considering wholesale to create a solid strategy.

Two of the most well-known “DTC darlings,” Warby Parker and Glossier, very publicly expanded into the channel, and both Nike and Adidas reversed their previous decision to focus on DTC and have returned to many of their wholesale partners.

At the beginning of 2023, I wrote a piece that explored how DTC brands were starting to embrace wholesale due to better margins and increased exposure, but since then, the trend has snowballed.