Most iPhone Users Uninterested in Apple Intelligence, Survey Suggests

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MacRumors 22h ago

Most iPhone Users Uninterested in Apple Intelligence, Survey Suggests - MacRumors

Quick Summary:

Despite AI advancements, brand loyalty among Apple users has weakened in recent years, with the survey indicating that 16.8% of ‌iPhone‌ owners would consider switching to Samsung if Galaxy AI features proved significantly better.

This represents a marked decline in loyalty, with only 78.9% of respondents now identifying as firmly committed to the Apple ecosystem, down from 92% in 2021.Conversely, just 9.7% of Samsung users expressed a willingness to switch to Apple for better AI features, suggesting that Apple faces stiffer competition in retaining its user base.

One major finding of the study was that despite the general lack of use of the current features, Apple users were more likely than their Samsung counterparts to view AI as a significant deciding factor when purchasing a phone.