Morning Brew's Co-Founder on The Three Channels That Will Win 2025 (Plus, How to Craft a Voice That Stands Out)

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Morning Brew's Co-Founder on The Three Channels That Will Win 2025 (Plus, How to Craft a Voice That Stands Out) - HubSpot

Quick Summary:

All I have to show from my college days is a questionably long Facebook album titled "For the Nights I'll Never Remember, and the People I'll Never Forget.

And then finally we‘re like, ’Okay, this ambassador program worked… Now how do we turn everyone into an ambassador? ‘ That’s why we created Morning Brew's referral program, and as of today, roughly 450,000 subscribers have gotten at least one referral using their email address".

When Lieberman realized Morning Brew needed a consistent voice, he didn't mess around with vague guidelines.