More than likes: Engagement speaks louder than social media followers

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The story "More than likes: Engagement speaks louder than social media followers" was covered 11 hours ago by Business Standard, a news publisher based in India.

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More than likes: Engagement speaks louder than social media followers - Business Standard

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Comscore Social, the eponymous firm’s social media measurement tool, ranks influencers and brands based on actions taken.

For example, there were over 100 million likes, shares, comments, or reposts of anything cricketer Virat Kohli put out on Facebook, X, and Instagram between January and June 2024.