More brands hop on 10-min delivery ride

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The story "More brands hop on 10-min delivery ride" was covered 5 hours ago by Times of India, a news publisher based in India.

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Times of India 5h ago

More brands hop on 10-min delivery ride - Times of India

Quick Summary:

10-minute shopping is gaining popularity in India, with brands like Fabindia, Decathlon, and Adidas joining quick commerce platforms such as Blinkit, Swiggy Instamart, and Zepto.

This trend is expanding beyond metros, with brands exploring rapid delivery to enhance consumer reach and accessibility, despite high return rates for certain products like apparel.

The stock price of Avenue Supermarts, which owns DMart, fell nearly 9% on Monday after its Q2 performance disappointed the street, with brokerages pointing at increasing competition from quick commerce players in large metros as a reason.