Modash is flipping the influencer marketing script by connecting brands with the long tail of creators

Quick Summary:

This means brands are being connected with relatively niche content creators through Modash’s platform.

The startup’s vision is that brands want an end-to-end platform that lets them source creators, but also analyze campaigns, manage payments, and more.

Whether or not the comparison with Silicon Valley stands, network effects were clearly at play and several Estonian founders became Modash’s first mentors and angels, some of whom have returned to join its latest round too.

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Article Details

Author / Journalist: Anna Heim

Category: Technology

Markets: United StatesCanadaEstonia

Topics: Estonia Modash HENQ Invest Creator economy TC Bolt Influencer Marketing Startups Fundraising

Source Website Secure: Yes (HTTPS)

News Sentiment: Positive

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-10-30 @ 17:58:29 (1 days ago)

News Timezone: GMT -5:00

News Source URL: techcrunch.com

Language: English

Article Length: 823 words

Reading Time: 5 minutes read

Sentences: 24 lines

Sentence Length: 35 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © TechCrunch

News ID: 23341335

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