M&M to use existing sales network for EVs, offer all choices under one roof

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M&M to use existing sales network for EVs, offer all choices under one roof - Business Standard

Quick Summary:

Mahindra & Mahindra will utilise its existing sales network to sell its electric vehicle range as the automaker looks to offer all the choices to customers under one roof, according to a top company executive.

"One of the reasons, why we want to keep the sales channel the same, is because we want to give the customer the choice between ICE (internal combustion engine cars) and EVs," Mahindra & Mahindra (M&M) Executive Director and CEO for auto and farm sectors Rajesh Jejurikar told PTI in an interaction.

The Mumbai-based automajor, which sells models like Thar and Scorpio, has now expanded its electric vehicle range with the launch of two all-new ground up models -- BE 6e and XEV 9e.