M&M launches Thar Roxx, targets to rule above Rs 12.5 lakh category

Quick Summary:

The Thar Roxx is priced at Rs12.

Building on this legacy, the Thar Roxx is ‘the SUV, seamlessly combining head-turning design, a refined drive, powerful performance, superior off-roading capability, ultimate safety, luxurious space, and advanced technology.

Interestingly, in the above Rs12.5 lakh category, which makes 45 per cent in terms of industry volume, the company has a market share of 27 per cent.

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Article Details

Category: BusinessFinance

Markets: India

Topics: Thar Mahindra and Mahindra Car makers Thar Roxx Car makers Mahindra Group

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-08-15 @ 13:57:45 (7 hours ago)

News Timezone: GMT +5:00

News Source URL: business-standard.com

Language: English

Article Length: 617 words

Reading Time: 4 minutes read

Sentences: 29 lines

Sentence Length: 22 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Business Standard

News ID: 22085120

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