Mivi eyes Rs 1K cr revenue in FY26 with expansion plans, geographic scaling

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Mivi eyes Rs 1K cr revenue in FY26 with expansion plans, geographic scaling - Business Standard

Quick Summary:

Mivi, a Hyderabad-based consumer electronics brand, has set an ambitious Rs 1,000 crore revenue target for FY26, driven by a strategic blueprint including product category expansion, broader geographic reach, a new manufacturing facility, and enhanced marketing strategies.

In an interview to PTI, Mivi co-founders Midhula Devabhaktuni and Viswanadh Kandula outlined Mivi's multi-pronged roadmap for growth, with plans to venture into new categories such as IoT devices, smart wearables, smart CCTVs and speakers alongside bolstering its existing audio and mobile accessory offerings.

We are targeting a good amount of that revenue to come from the existing categories, but we are also going to expand into other categories.