Middle East turns to non-alcoholic beers, healthier than colas and not tainted by Gaza war

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Non-alcoholic beers such as Corona Cero, Moussy and Fayrouz see growth in the Middle East, with customers viewing them as healthier than cola – and US soft-drink brands as pro-Israel amid Gaza war.

Even indirect promotion of alcohol is prohibited in Gulf nations, including the United Arab Emirates, and it is unclear if advertising a zero-alcohol version of an otherwise alcoholic brand would class as such, said David Yates, of corporate law firm Al Tamimi & Company.

Non-alcoholic beers including Moussy and Fayrouz on shelves at a supermarket on the outskirts of Cairo, Egypt.

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Article Details

Author / Journalist: Reuters

Category: Business

Markets: Hong KongBahrainEgyptIsraelSaudi ArabiaUnited Arab Emirates

Topics: Beers Alcohol-free Egypt Drink Including Middle Inbev Zero-alcohol Beer Non-alcoholic Moussy

Source Website Secure: Yes (HTTPS)

News Sentiment: Negative

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-08-18 @ 14:15:11 (5 hours ago)

News Timezone: GMT +8:00

News Source URL: scmp.com

Language: English

Article Length: 951 words

Reading Time: 6 minutes read

Sentences: 41 lines

Sentence Length: 24 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © SCMP

News ID: 22121415

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