Microsoft Inc is not Google's most serious rival, it's an AI startup

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Microsoft Inc is not Google's most serious rival, it's an AI startup - Business Standard

Quick Summary:

A promising AI startup called Neeva, run by a former Google ad executive, closed down in 2023 after four years of trying to compete with Google.

When publishers like Forbes raised concerns about content attribution in 2024, Srinivas responded by making author credits more prominent and developing revenue-sharing partnerships with more than a dozen major titles like Time, Fortune and, more recently, the Independent and Los Angeles Times.

Google's search business won't crumble overnight, but in Srinivas, the industry finally has a credible outsider who could reshape how we find information online. Disclaimer: This is a Bloomberg Opinion piece, and these are the personal opinions of the writer.