MI to sport Lauritz Knudsen logo on official jerseys: CEO Deepak Sharma

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The story "MI to sport Lauritz Knudsen logo on official jerseys: CEO Deepak Sharma" was covered 7 hours ago by Business Standard, a news publisher based in India.

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Quick Summary:

How does Lauritz Knudsen's partnership with Mumbai Indians align with its overall business strategy and goals in India?

Lauritz Knudsen will feature its logo on Mumbai Indians’ jerseys and training apparel, engaging with a global fan base of over 50 million from the 2025 season.

By leveraging Mumbai Indians’ visibility and emotional connect, we aim to penetrate under-represented markets and modernise agriculture and local businesses, strengthening Lauritz Knudsen’s position as a trusted partner in India’s growth.