Metrobank taps UK firm for communication development

Quick Summary:

THE Metropolitan Bank and Trust Co.announced recently it has tapped London, United Kingdom-headquartered Infobip Ltd.to enhance its customer communication strategy through a secure digital messaging platform.

The integration with Salesforce was extremely easy to set up and with no disruption to our business processes, and no requirement to involve technical resources from other departments.

With Metrobank, Tizon adds that conversational marketing uses a combination of marketing and promotional campaigns to interact with customers on their favorite channel, to inform, educate and re-engage based on previous interactions.

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Article Details

Author / Journalist: Rizal Raoul Reyes

Category: BusinessStartups

Markets: PhilippinesUnited Kingdom

Topics: Marketing Customer Customers Messaging Metrobank Business Messages Conversational Viber Able Rodriguez

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-01-30 @ 11:46:41 (1 days ago)

News Timezone: GMT +8:00

News Source URL: businessmirror.com.ph

Language: English

Article Length: 636 words

Reading Time: 4 minutes read

Sentences: 22 lines

Sentence Length: 29 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Business Mirror

News ID: 25629125

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About Business Mirror

Main Topics: BusinessStartups

Official Website: businessmirror.com.ph

Update Frequency: 15 posts per day

Year Established: 2005

Headquarters: Philippines

News Last Updated: 8 hours ago

Coverage Areas: Philippines

Ownership: Independent Company

Publication Timezone: GMT +8:00

Content Availability: Local / Regional

News Language: English

RSS Feed: Available (XML)

API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #37

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