Meta's Policy Shift Takes A Toll On Instagram Engagement: Report

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Meta's Policy Shift Takes A Toll On Instagram Engagement: Report - Benzinga

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The viewership data for five notable Instagram accounts with a collective following of 13.5 million people, including those of Hillary Clinton and GLAAD, an LGBTQ activist group whose topics ranged from voting information, reproductive rights, and advocacy for marginalized groups noted a significant decline, Bloomberg cited researchers at Accountable Tech.

Meta focused on political content control for Instagram and Threads after facing flak for intensifying misinformation and partisan bias.

The Instagram parent noted a significant plunge in the viewership of its popular accounts to the extent of 65% since a shift in its policy in March, Bloomberg cited a new study.