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Meta tests facial recognition for spotting ‘celeb-bait’ ads scams and easier account recovery

TechCrunch LogoTechCrunch1w ago

Meta tests facial recognition for spotting ‘celeb-bait’ ads scams and easier account recovery - TechCrunch

Quick Summary:

Meta is expanding tests of facial recognition as an anti-scam measure to combat celebrity scam ads and more broadly, the Facebook owner announced Monday.

However while use of facial recognition for a narrow security purpose might be acceptable to some — and, indeed, might be possible for Meta to undertake under existing data protection rules — using people’s data to train commercial AI models is a whole other kettle of fish.

Additionally, Meta has announced that it’s trialling the use of facial recognition applied to video selfies to enable faster account unlocking for people who have been locked out of their Facebook/Instagram accounts after they’ve been taken over by scammers (such as if a person were tricked into handing over their passwords).


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Article Details

Author / Journalist: Natasha Lomas

Category: Technology

Markets:

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Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-10-21 @ 22:00:00 (1 weeks ago)

News Timezone: GMT -5:00

News Source URL: techcrunch.com

Language: English

Article Length: 1238 words

Reading Time: 7 minutes read

Sentences: 28 lines

Sentence Length: 45 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © TechCrunch

News ID: 23179751

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