Meta, the tech giant behind Facebook and Instagram, has made a bold move by acquiring Limitless, an innovative AI wearable startup known for its pendant-style device that records and transcribes real-world conversations.
This acquisition, announced on December 5, 2025, signals Meta's aggressive push into the AI-enabled consumer hardware market, aligning with its vision to bring personal superintelligence to everyone.
Meta's Strategic Leap into AI Wearables
The deal with Limitless underscores Meta's ambition to dominate the rapidly growing AI wearable market, projected to reach $262 billion by 2033.
Limitless, a five-year-old startup, has developed a unique pendant that captures conversations, offering users a seamless way to preserve memories and interactions through AI technology.
According to Limitless founder Siroker, the startup's journey began in an era when AI and hardware ventures were deemed nearly impossible, making this acquisition a testament to their perseverance and innovation.
Impact on the Technology Industry
Meta's acquisition of Limitless intensifies the competition with tech giants like Apple and Google, who are also exploring AI-driven hardware to enhance user experiences.
By integrating Limitless's technology, Meta could potentially revolutionize how users interact with AI, embedding it into everyday wearables like smart glasses or pendants for hands-free, real-time assistance.
A Look at Meta's AI History
Historically, Meta has invested heavily in AI, from enhancing social media algorithms to developing virtual reality experiences, positioning itself as a leader in next-gen technology.
The acquisition of Limitless builds on this legacy, marking a significant pivot toward consumer-facing AI hardware that could redefine personal computing.
What Lies Ahead for Limitless Users and Meta
For existing Limitless Pendant customers, Meta has promised support for at least another year, with current users receiving the Unlimited Plan for free, eliminating subscription costs.
However, the company will no longer sell the device to new customers, hinting at a possible integration of Limitless's tech into Meta's broader product ecosystem.
Looking to the future, this acquisition could pave the way for groundbreaking innovations in how AI assists with memory, communication, and productivity, potentially setting a new standard for wearable technology.
Andrew Lee
