Mercedes takes India learnings on D2C retailing to global markets

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Mercedes takes India learnings on D2C retailing to global markets - Business Standard

Quick Summary:

German luxury carmaker Mercedes-Benz is taking learnings on direct-to-consumer retailing of vehicles to its global market from India, where it has been able to clock a revenue of Rs 40,000 crore in three years of starting its 'Retail of the Future' model, a senior company official said on Tuesday.

Mercedes-Benz India, which on Tuesday launched its new 'AMG C 63 S E PERFORMANCE' model equipped with F1 hybrid technology priced at Rs 1.95 crore, plans to complete conversion of all of its existing 100 outlets under the direct-to-consumer model in the next 12 to 18 months.

"This October, we completed three years of the direct-to-consumer model that we started.