Meet the March Madness millionaires: From Duke’s Cooper Flagg to Purdue’s Braden Smith, college athletes are raking in eight-figure NIL deals

Quick Summary:

Through NIL deals, college athletes can earn their own money from using their image.

Smith’s NIL valuation is nearly $2 million, according to On3, and he’s inked other deals with the NIL Store, HeyDude Shoes, and the Purdue NIL Store.

These deals allow college athletes to profit from their own personal branding through sponsorships, endorsements, and other marketing tactics like social media.

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Article Details

Author / Journalist: Sydney Lake

Category: EconomyBusiness

Markets: United States

Topics: NCAA NCAA March Madness Sports Ncaa basketball NIL deals

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-03-26 @ 11:00:00 (3 days ago)

News Timezone: GMT +8:00

News Source URL: fortune.com

Language: English

Article Length: 885 words

Reading Time: 5 minutes read

Sentences: 5 lines

Sentence Length: 177 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Fortune

News ID: 27350238

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