Chilean Brewery Celebrates Legal Victory Over Lucasfilm 20 Years Later: Fight for Creative Freedom

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Cerveza Cristal’s stunt may have impressed advertising experts, but it did not impress LucasFilm, which filed a complaint against the company for violating the Chilean Code of Ethics Advertising.

Cerveza Cristal got in legal trouble with LucasFilm 20 years ago after placing its ads within Star Wars films.

In the past, microbreweries and craft beer companies have used the likeness of ’90s hip-hop icons and sports teams to brand their products, sometimes without licensing, Croxall said.

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Article Details

Author / Journalist: Sasha Rogelberg

Category: EconomyBusiness

Markets: United StatesChile

Topics: Star Wars Beer Memes LucasFilm Alcohol Intellectual property

Source Website Secure: Yes (HTTPS)

News Sentiment: Negative

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-03-10 @ 09:20:00 (1 months ago)

News Timezone: GMT +8:00

News Source URL: fortune.com

Language: English

Article Length: 25 words

Reading Time: 1 minutes read

Sentences: 45 lines

Sentence Length: 1 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Fortune

News ID: 20366468

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Official Website: fortune.com

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