Mediaocean Launches Certified Service Partner Program with Interpublic, Omnicom, and WPP

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Mediaocean Launches Certified Service Partner Program with Interpublic, Omnicom, and WPP - GlobeNewswire

Quick Summary:

NEW YORK, Dec.03, 2024 (GLOBE NEWSWIRE) -- Mediaocean, a foundational partner for omnichannel advertising, is launching a new Certified Service Partner (CSP) program that will enable participants to integrate and offer the company’s market leading ad tech solutions, Flashtalking and Protected by Mediaocean, for ad serving, creative optimization, paid social optimization, fraud detection, and brand safety.

It will also allow us to increase investment in developing innovative AI capabilities and explore acquisitions to provide complementary solutions to marketers and their agencies as they navigate this complex ecosystem.” Recently, Mediaocean announced plans to acquire Innovid and merge it with Flashtalking to create a premier global, independent, omnichannel ad tech platform.

Mediaocean owns and operates Prisma, the industry’s trusted system of record for media management and finance, Flashtalking, an innovative ad server and creative personalization platform, as well as Protected by Mediaocean, an MRC-accredited ad verification solution.