Media executives say their companies can finally weather a recession

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Media executives say their companies can finally weather a recession

Quick Summary

History shows recessions have led to spikes in media layoffs, but executives say this time may be different.

But their sense of "this time will be different" isn't without merit, said Alex Michael, co-head of Liontree Growth, which specializes in working with emerging media companies.

There's also been a "loosening" among ad buyers willing to move money away from Facebook and Google on moral grounds, said Justin Smith, former CEO of Bloomberg Media.

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Category: Economy

Topics: Technology BuzzFeed Articles Cnbc US: News Business News Mergers Media Source:tagname:CNBC US Source

Source Website Secure: Yes (HTTPS)

News Sentiment: Negative

Fact Checked: Legitimate

Article Type: News Report

Published On: 2022-06-23, 12:00:01

News Timezone: GMT -5:00

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Language: English

Reading Time: 9 minutes read

Article Length: 1502 words

Coverage Area: United States

Availability: Desktop Web, Mobile Web

News ID: 5925

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