Meati Foods new CCO, CEO look to avoid plant-based pitfalls

Quick Summary:

The mycelium-based meat maker is looking to go back to its roots and nail down its messaging in a burgeoning category.

Less than a month on the job, Bortells said he has a few set priorities going forward. “I first plan to tell the story of the brand, then make sure the company has the right products and packaging — without confusing the consumer,” he said.“I’ll then make sure we are going into the right channels of business and spending the right kind of money.

Since its founding in 2017, Meati Foods has been on a mission to raise awareness of mycelium by bringing the ingredient to consumers’ plates.

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Article Details

Author / Journalist: Elizabeth Flood

Category: EconomyBusiness

Markets: United States

Topics: Meati Plant-based Products Company Graves Foods Mycelium Consumers Bortells Category Ingredient

Source Website Secure: Yes (HTTPS)

News Sentiment: Negative

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-07-30 @ 09:43:00 (18 hours ago)

News Timezone: GMT +8:00

News Source URL: retaildive.com

Language: English

Article Length: 1124 words

Reading Time: 7 minutes read

Sentences: 28 lines

Sentence Length: 41 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Retail Dive

News ID: 21859027

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