Meat replacement startup Heura has a new mission to slay junk food with healthier plant-based swaps

Quick Summary:

The offices of plant-based protein startup Heura are tucked away down a narrow street a short distance from one of Barcelona’s main tourist draws.

The problem Heura is setting its sights on is that industrially produced food is pretty often quite unhealthy, formulated with “no protein, high saturated fat, high sodium, no fiber,” says Coloma.

It says it’s setting its sights on “the most consumed” food categories — with cheese and pasta seemingly next in line for nutritional remixing.

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Article Details

Author / Journalist: Natasha Lomas

Category: Technology

Markets: United StatesFranceItalyPortugal

Topics: Climate Startups

Source Website Secure: Yes (HTTPS)

News Sentiment: Positive

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-10-02 @ 11:59:00 (12 hours ago)

News Timezone: GMT -5:00

News Source URL: techcrunch.com

Language: English

Article Length: 3668 words

Reading Time: 21 minutes read

Sentences: 127 lines

Sentence Length: 29 words per sentence (average)

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Copyright Owner: © TechCrunch

News ID: 22849222

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