MCIA awards exclusive advertising concession to United Neon

Quick Summary:

Mactan Cebu International Airport (MCIA) awarded the premier airport’s exclusive advertising concession to marketing powerhouse United Neon Media Group (UNMG) in a move that is seen to revolutionize and unlock the power of airport advertising.

Lim underscored that airport ads are not only powerful but also strategic to brands because travelers see airports as premium places and brand presence in airport advertisements boost their credibility.

A global Airport Advertising Market study showed that the market is projected to grow from US$ million in 2023 to US$ million by 2032.

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Article Details

Author / Journalist: BMPlus

Category: BusinessStartups

Markets: Philippines

Topics: Deputy Neon Advertising Unmg Chief Officer Brands United Travelers Mcia Airport

Source Website Secure: Yes (HTTPS)

News Sentiment: Negative

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-11-22 @ 23:18:00 (13 hours ago)

News Timezone: GMT +8:00

News Source URL: businessmirror.com.ph

Language: English

Article Length: 720 words

Reading Time: 4 minutes read

Sentences: 21 lines

Sentence Length: 35 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Business Mirror

News ID: 23773091

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About Business Mirror

Main Topics: BusinessStartups

Official Website: businessmirror.com.ph

Update Frequency: 35 posts per day

Year Established: 2005

Headquarters: Philippines

News Last Updated: 16 hours ago

Coverage Areas: Philippines

Ownership: Independent Company

Publication Timezone: GMT +8:00

Content Availability: Local / Regional

News Language: English

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Website Security: Secure (HTTPS)

Publisher ID: #37

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