McDonald's Singapore campaign spotlighting sachet giveaways triggers complaint for messaging on waste

Quick Summary:

An ad for McDonald's garlic chilli sauce promotes giving away 134 million sachets every year.

Singapore's ad watchdog ruled that there was no breach of its code, after receiving a complaint that the ad celebrates waste.

He had spotted the advertisement on an expressway billboard and felt outraged at the pervasiveness of plastic consumption in Singapore, while noting the contrast in how plastic waste is managed after returning from a trip to Europe.

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Article Details

Author / Journalist: Robin Hicks

Category: EconomyBusiness

Markets: Singapore

Topics: Waste Circular economy Packaging Plastic Consumerism Consumer products Advertising

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-08-16 @ 09:35:00 (14 hours ago)

News Timezone: GMT +8:00

News Source URL: eco-business.com

Language: English

Article Length: 768 words

Reading Time: 5 minutes read

Sentences: 33 lines

Sentence Length: 24 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Eco-Business

News ID: 22098791

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About Eco-Business

Main Topics: EconomyBusiness

Official Website: eco-business.com

Update Frequency: 4 posts per day

Year Established: 2009

Headquarters: Singapore

News Last Updated: 15 hours ago

Coverage Areas: Singapore

Ownership: Independent Company

Publication Timezone: GMT +8:00

Content Availability: Worldwide

News Language: English

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Website Security: Secure (HTTPS)

Publisher ID: #100

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