Maximizing Cost Per Acquisition (CPA) — Here’s What Experts Have to Say

Quick Summary:

According to HubSpot research, 44% of marketers say using a customer relationship management software (CRM) to streamline their sales cycle is an effective strategy for lowering CPA costs.

Instead, I’ve found the cost per acquisition (or CPA) is a better metric to determine whether my content is engaging enough to persuade my audience to stay and, ultimately, buy into my product or service.

In other words, Google wants to discourage bad advertisers from advertising bad content, so those with low quality scores will usually only acquire a high ad position if they pay a huge cost per acquisition bid.

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Article Details

Category: MarketingBusiness

Markets: United States

Topics: Marketers Budget Advertising Acquisition Customer Clicks Marketing Cost Audience Target Content

Source Website Secure: Yes (HTTPS)

News Sentiment: Negative

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-10-31 @ 11:00:00 (13 hours ago)

News Timezone: GMT -5:00

News Source URL: blog.hubspot.com

Language: English

Article Length: 2027 words

Reading Time: 12 minutes read

Sentences: 114 lines

Sentence Length: 18 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © HubSpot

News ID: 23348125

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About HubSpot

Main Topics: MarketingBusiness

Official Website: blog.hubspot.com

Update Frequency: 5 posts per day

Year Established: 2006

Headquarters: United States

News Last Updated: 13 hours ago

Coverage Areas: United States

Ownership: Independent Company

Publication Timezone: GMT -5:00

Content Availability: Worldwide

News Language: English

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Website Security: Secure (HTTPS)

Publisher ID: #2

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