Mattel launches first ever blind Barbie with cane and Braille packaging

Quick Summary:

The Barbie dolls witnessed a decline in sales and hence it started producing a diverse range of Barbies in 2016.

Introduced by Mattel in 1959, Barbie has been a cherished toy for millions of children globally.

Lucy Edwards, a broadcaster and disability activist who lost her sight at the age of 17, was invited for the promotion of the new doll.

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Article Details

Category: BusinessFinance

Markets: India

Topics: Barbie World Barbie With Cane Blind barbie Blind Barbie Mattel blind barbie Barbie with cane Mattel Barbie Barbie Doll Braille package Down Syndrome Barbie Mattle Mattel blind barbie

Source Website Secure: Yes (HTTPS)

News Sentiment: Negative

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-07-25 @ 18:06:14 (9 hours ago)

News Timezone: GMT +5:00

News Source URL: business-standard.com

Language: English

Article Length: 376 words

Reading Time: 3 minutes read

Sentences: 18 lines

Sentence Length: 21 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Business Standard

News ID: 21772682

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