Marketing Spend Optimization: Expert Ways to Optimize Your Marketing & Ad Spend

Quick Summary:

I recently watched a TikTok clip of a CEO explaining how, when businesses face tough times, marketing is often the first budget to get slashed.

Aulock notes that the team allocated a small budget for content distribution to amplify the reach of these blogs on LinkedIn, X, and Facebook, specifically to audiences likely to share or engage.

In one campaign, we identified a product with a high LTV and focused our spend on upselling and retargeting existing customers, resulting in a 60% increase in revenue without increasing the overall budget,” said Oscar Diaz, co-founder and CTO at Sobefy eCommerce.

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Article Details

Author / Journalist: Jenny Romanchuk

Category: MarketingBusiness

Markets: United States

Topics: Content Google Leads Cost Facebook Spend Budget Linkedin Campaigns Marketing Lead

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-01-28 @ 12:00:00 (2 days ago)

News Timezone: GMT -5:00

News Source URL: blog.hubspot.com

Language: English

Article Length: 2252 words

Reading Time: 13 minutes read

Sentences: 134 lines

Sentence Length: 17 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © HubSpot

News ID: 25576255

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About HubSpot

Main Topics: MarketingBusiness

Official Website: blog.hubspot.com

Year Established: 2006

Headquarters: United States

News Last Updated: 1 days ago

Coverage Areas: United States

Ownership: Independent Company

Publication Timezone: GMT -5:00

Content Availability: Worldwide

News Language: English

RSS Feed: Available (XML)

API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #2

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