Marketing automation startup Rocket Reach nabs $24M for expansion

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Marketing automation startup Rocket Reach nabs $24M for expansion

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Retail Rocket, a retention management platform for brands, today announced that it raised $24 million in a Series A round led by Cyprus-based private equity fund Flintera.

In addition to the fundraising, Rocket Rocket revealed that it acquired SailPlay, a startup developing software to help retailers build loyalty programs and send mass message campaigns.

Despite that, the efficiency of Retail Rocket products surpasses those of international competitors.

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Marketing automation startup Rocket Reach nabs $24M for expansion - TechCrunch (Picture 1)


Article Details

Author / Journalist: Kyle Wiggers

Category: Technology

Topics: Martech Apps Startup Funding TC Marketing Startups Prediction Cloud Commerce Shopping Enterprise SaaS ECommerce Funding

Source Website Secure: Yes (HTTPS)

News Sentiment: Positive

Fact Checked: Legitimate

Article Type: News Report

Published On: 2022-06-30, 13:00:25

News Timezone: GMT -5:00

News Source URL:

Language: English

Reading Time: 4 minutes read

Article Length: 565 words

Coverage Area: United States

Availability: Desktop Web, Mobile Web

News ID: 22860

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