Mark Zuckerberg's Twitter-Clone Threads Explores Ad Integration, But Company Says 'There Is No Immediate Timeline For Monetization' Yet

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Mark Zuckerberg's Twitter-Clone Threads Explores Ad Integration, But Company Says 'There Is No Immediate Timeline For Monetization' Yet - Benzinga

Quick Summary:

Paluzzi managed to force a post to appear as a sponsored one, while Messina found a JSON file titled “bcn_single_image_ad,” indicating a sample ad unit under development.

What Happened: Earlier this week, developers Alessandro Paluzzi and Chris Messina discovered a JSON file in the public-facing Threads mobile app, which they believe was used for testing.

Meta Platforms Inc.’s (NASDAQ:META) social media platform Threads is reportedly exploring the integration of advertisements to generate revenue.