South Korea’s naturalism cosmetics company Manyo Co.has hit the jackpot in a deal to supply its best-selling face cleansing product, Pure Cleansing Oil, to about 300 Costco stores across the US starting in July.“We will start supplying our mainstay product Pure Cleansing Oil to US wholesale retail giant Coscto’s some 300 locations in July,” Manyo’s Chief Executive Officer Yoo Geun-jik said in a recent interview with The Korea Economic Daily.“We will strive to double sales in the US like magic.”Pure Cleansing Oil, launched in 2013, is still the most popular product of Manyo, accounting for 51% of the company’s total sales last year, according to the company.
It also plans to team up with Amazon.com, Singapore-based e-commerce platform Shopee, Southeast Asian e-commerce Qoo10 and Japan’s Rakuten for joint marketing.“Our business in the US is expected to improve significantly this year as our products will start to be sold at US beauty chain Ulta Beauty stores,” said Yoo, adding that he pins high hopes on the Chinese beauty market, where Manyo has been actively seeking to expand its presence since last year.
Its offline sales in Japan have been on the steady rise, helping Manyo earn a total of 33.9 billion won in the neighboring country as of 2023, while its sales in China nearly doubled to 11.7 billion won in a year last year.
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