Mall developers rethinking multiplex spaces as OTT gains and footfall dips

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Mall developers rethinking multiplex spaces as OTT gains and footfall dips - Business Standard

Quick Summary:

Segments such as “food and beverages (F&B), entertainment, and gaming” are gaining traction as consumers increasingly seek experiential retail and physical activities, he added.

Multiplexes typically operate under a revenue-sharing model, paying a minimum guarantee to mall operators each month.

This shift highlights a broader trend of malls transforming into lifestyle destinations, catering to a diverse range of customer needs, the report said.