Mahindra renames EV on IndiGo protest, to move court

Quick Summary:

Mahindra & Mahindra is renaming its electric SUV "BE6e" after IndiGo airlines' parent company, Interglobe, objected to the use of "6E".

Mahindra plans to contest Interglobe's objections in court, seeking brand rights for "BE 6e" while Interglobe seeks control over "6E".

Mahindra argues that "BE" represents its "born electric" platform and is distinct from IndiGo's airline code.

---

More Pictures

---

Read Quick SummarySave Time

or

Article Details

Author / Journalist: TNN

Category: EconomyBusiness

Markets: India

Topics: Mahindra EV Electric vehicles India IndiGo protest Business news Electric SUV BE6e

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-12-08 @ 04:31:52 (2 weeks ago)

News Timezone: GMT +5:00

News Source URL: timesofindia.indiatimes.com

Language: English

Readers: 78 people read this story

Article Length: 555 words

Reading Time: 4 minutes read

Sentences: 27 lines

Sentence Length: 21 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Times of India

News ID: 24201544

View Article Analysis

About Times of India

Main Topics: EconomyBusiness

Official Website: timesofindia.indiatimes.com

Update Frequency: 10 posts per day

Year Established: 1838

Headquarters: India

News Last Updated: 9 hours ago

Coverage Areas: India

Ownership: Independent Company

Publication Timezone: GMT +5:00

Content Availability: Local / Regional

News Language: English

RSS Feed: Available (XML)

API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #28

Publisher Details

Frequently Asked Questions