Magnite Strengthens Partnership with Samsung Ads to Power Programmatic Advertising on Samsung TV Plus in Southeast Asia

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Advertisers can now buy Samsung TV Plus inventory programmatically in Singapore, the Philippines, and Thailand through MagniteSINGAPORE, Jan.15, 2025 (GLOBE NEWSWIRE) -- Magnite (Nasdaq: MGNI), the largest independent sell side advertising company, announced it has strengthened its partnership with Samsung Ads to power programmatic advertising on Samsung TV Plus inventory in Singapore, the Philippines and Thailand for the first time.

We look forward to working with Samsung to drive results as they leverage our leading streaming technology to help streamline programmatic activation of premium inventory on Samsung TV Plus.” Alex Spurzem, Managing Director, Samsung Ads Southeast Asia and Oceania (SEAO), added: "Launching our FAST service, as well as native and in-stream ads, in just 12 months reflects the huge opportunity we see in the region.

Advertisers now have programmatic access to premium video inventory on Samsung’s free ad-supported streaming TV (FAST) service, Samsung TV Plus, which went live across the Southeast Asia region late last year.

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Article Details

Author / Journalist: Magnite, Inc.

Category: Technology

Markets: ChinaIndiaSouth KoreaPhilippinesSingaporeThailand

Topics: Nasdaq:MGNI US55955D1000

Source Website Secure: Yes (HTTPS)

News Sentiment: Negative

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-01-15 @ 03:00:00 (14 hours ago)

News Timezone: GMT +8:00

News Source URL: globenewswire.com

Language: English

Article Length: 615 words

Reading Time: 4 minutes read

Sentences: 25 lines

Sentence Length: 25 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © GlobeNewswire

News ID: 25167278

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