Macy’s unveils Mode of One menswear brand

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The story "Macy’s unveils Mode of One menswear brand" was covered 1 days ago by Retail Dive, a news publisher based in United States.

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Retail Dive 1d ago

Quick Summary:

The apparel line is the latest private label debut from the department store, part of a years-long effort to reach new customers and drive sales.

The pandemic interrupted that, so it wasn’t until two years later that Macy’s took major steps toward this effort.

In early 2020, with the launch of a turnaround under then-CEO Jeff Gennette, the retailer said its owned labels could be instrumental in growing sales and reaching younger consumers.