Macy’s chief marketer on why telling a cohesive marketing story is crucial

Quick Summary:

With its Thanksgiving Day Parade days away, Sharon Otterman explains how the retailer brought its gift guide to life in its holiday campaign.

We feel like we do something a little bit different in the holiday season, that we kick off not only with our great value and sales, but we throw a little parade to the whole country.

Each one of those floats, balloons, marching bands or clowns, they all tell a story, and so we want to partner with people that want to tell their story at this really emotional, exciting time of the year.

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Article Details

Author / Journalist: Chris Kelly

Category: EconomyBusiness

Markets: United States

Topics: Sales Tell Gift Year Holiday Story Guide Want Parade Campaign Marketing

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-11-25 @ 11:12:00 (17 hours ago)

News Timezone: GMT +8:00

News Source URL: retaildive.com

Language: English

Article Length: 1183 words

Reading Time: 7 minutes read

Sentences: 53 lines

Sentence Length: 23 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Retail Dive

News ID: 23839375

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