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Lotte to foster Pepero as global brand by 2035: Chairman Shin

Korea Economic Daily LogoKorea Economic Daily1h ago

Lotte to foster Pepero as global brand by 2035: Chairman Shin - Korea Economic Daily

Quick Summary:

As part of its global push, Lotte Wellfood acquired Belgian chocolate brand Guylian, also one of the world’s top three chocolate brands, in 2008, while its Japanese sibling took over Wedel, the oldest chocolate brand in Poland, from Kraft Foods in 2010.

ONE LOTTE FOR GLOBAL BRANDS Founded by Lotte’s late Honorary Chairman Shin Kyuk-ho, who was a Korean national, in Japan in 1948 as a bubble gum manufacturer, Lotte has grown into a multinational retail-to-chemical business empire calling both Japan and Korea home.

Through close collaboration, Lotte’s Japanese affiliate plans to aid its Korean confectionery sibling Lotte Wellfood, also Korea’s No.1 producer of packaged snacks and ice cream, in its global push to discover new growth markets.

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Category: Economy

Markets:

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Article Type: News Report

Published On: 2024-09-08 @ 16:39:58 (1 hours ago)

News Timezone: GMT +8:00

News Source URL: kedglobal.com

Language: English

Article Length: 537 words

Reading Time: 3 minutes read

Sentences: 20 lines

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Copyright Owner: © Korea Economic Daily

News ID: 22406951

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