Looking to replace pumpkin spice? Stop looking.

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The story "Looking to replace pumpkin spice? Stop looking." was covered 19 hours ago by Retail Dive, a news publisher based in United States.

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Retail Dive 19h ago

Looking to replace pumpkin spice? Stop looking. - Retail Dive

Quick Summary:

One day there may be another innovative product that hits the cultural zeitgeist, but even then experts say the fall favorite is here to stay.

The coffee chain’s Instagram account is littered with posts about the return of the Pumpkin Spice Latte and other, far less culturally significant, fall beverages (looking at you, Iced Apple Crisp Macchiato).

Starbucks is widely credited with bringing pumpkin spice into the mainstream thanks to the ingenuity of its espresso beverage team, which developed and launched the Pumpkin Spice Latte in 2003 after seeing success with its Peppermint Mocha the year prior.