Local creative content driving short-form video demand, says ShareChat CFO

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Local creative content driving short-form video demand, says ShareChat CFO - Business Standard

Quick Summary:

India's booming short-form video market is just about getting started, with demand for engaging local content and uptake in smaller locations fuelling growth, Manohar Singh Charan, Chief Financial Officer of homegrown social media platforms ShareChat and Moj said.

In an interview with PTI, Charan said the company is on the brink of being EBITDA (earnings before interest, taxes, depreciation and amortisation) positive at a consolidated level.

Differentiated services with regional relevance are driving sustained business momentum and yielding new opportunities for brands to connect with audiences, he added.