Live events on rise amid its popularity on social media, among youngsters

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Live events on rise amid its popularity on social media, among youngsters - Business Standard

Quick Summary:

A heady cocktail of social media and youth craving for experiences has triggered a boom in live events.Can it last?

Sanjoy Roy, managing director, Teamwork Arts, which curates the Jaipur Literature Festival (JLF) and Mahindra Kabira Festival, among others says: “Ten years ago, Piyush Mishra (an actor and a singer of somewhat eclectic songs) wouldn’t have got 500 people, today he gets 10,000.

When Choudhary who had been running an event firm with Laqshya Media set out to do something on his own, “We first bought all the IPs (The Edutainment Show, Social Nation et al) and put them in Eva Live,” he adds.