Like Nike before it, On plans to grow margins via DTC sales

Quick Summary:

A nine-fold boost to profits in Q2 nevertheless missed some analysts’ expectations, as margins inched up only slightly.

Zendaya reminds us that winning is never the work of just one individual, but a highly capable team with a long-term commitment to put the work in and see it come to fruition over time.

Nike has backed away from it, for example, reiterating in June that it needs to recalibrate its DTC-wholesale balance; some analysts have said that Nike took the shift to DTC too far.

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Article Details

Author / Journalist: Daphne Howland

Category: EconomyBusiness

Markets: United StatesHong Kong

Topics: Tuesday Company Zendaya Sales Analysts Nike Margins Olympics Paris Executives Weeks

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-08-13 @ 11:41:00 (21 hours ago)

News Timezone: GMT +8:00

News Source URL: retaildive.com

Language: English

Article Length: 489 words

Reading Time: 3 minutes read

Sentences: 17 lines

Sentence Length: 29 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Retail Dive

News ID: 22067797

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