Lights, camera, pose: Rising trends of influencer marketing in India's digital landscape

Quick Summary:

Influencer marketing offers a touch of authenticity, social trust and engagement to brands, helping them thrive in today's dynamic digital economy.

Considering the rapid shift, the future of influencer marketing in India looks promising, with several trends expected to shape its trajectory.

Influencers who maintain genuine connections with their followers and are transparent about their brand collaborations will be more successful in driving engagement and trust.

---

More Pictures

---

Read Quick SummarySave Time

or

Article Details

Author / Journalist: Mansi Gupta

Category: StartupsEconomyBusiness

Markets: India

Topics: Trust Influencers Influencer Authentic Social Digital Dynamic Brands Marketing Engagement Audiences

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-07-27 @ 02:15:00 (22 hours ago)

News Timezone: GMT +8:00

News Source URL: yourstory.com

Language: English

Article Length: 861 words

Reading Time: 5 minutes read

Sentences: 51 lines

Sentence Length: 17 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © YourStory

News ID: 21788445

View Article Analysis

About YourStory

Main Topics: StartupsEconomyBusiness

Official Website: yourstory.com

Update Frequency: 9 posts per day

Year Established: 2008

Headquarters: India

News Last Updated: 10 hours ago

Coverage Areas: India

Ownership: Independent Company

Publication Timezone: GMT +8:00

Content Availability: Worldwide

News Language: English

RSS Feed: Available (XML)

API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #44

Publisher Details

Frequently Asked Questions