LG’s telecom unit to lure foreigners with K-pop-themed shops

Quick Summary:

LG Uplus is considering expanding K-pop-themed branches across the country and introducing dedicated mobile services such as prepaid subscriber identity module (SIM) cards and roaming plans to the stores.“We aim to develop customized service and dominate the market based on opinions of foreign visitors to those shops,” said a company source.

Those shops are located in famous areas among foreigners in Seoul and Busan, the country’s two largest metropolitans, according to the telecommunication unit of South Korea’s No.4 conglomerate LG Group.“We need to target foreigners to make a breakthrough,” said LG Uplus CEO Hwang Hyeon Sik in July.

LG Uplus Corp., South Korea’s No.3 mobile carrier, is set to lure foreign customers by opening K-pop-themed stores in the country's major shopping and tourist spots to seek a new growth driver as the local telecommunication market is saturated amid the falling population.

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Article Details

Category: Economy

Markets: South Korea

Topics: Uplus Foreign Store Korea’s Network Corp Foreigners Stores Shops Mobile South

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-09-06 @ 17:06:05 (3 hours ago)

News Timezone: GMT +8:00

News Source URL: kedglobal.com

Language: English

Article Length: 336 words

Reading Time: 2 minutes read

Sentences: 13 lines

Sentence Length: 26 words per sentence (average)

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Copyright Owner: © Korea Economic Daily

News ID: 22389425

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