LG Group units step up joint marketing for in-vehicle electronics

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LG Group units step up joint marketing for in-vehicle electronics - Korea Economic Daily

Quick Summary:

Chief executives of LG Group’s key units, including LG Electronics Inc., will visit the headquarters of global carmakers for a series of closed-door meetings, starting in June, in their push to expand in the software-defined vehicle market, according to industry sources on Monday.

During the events, the group’s units will hold individual meetings with prospective clients to pitch their product portfolio, including in-vehicle infotainment systems, automotive displays, camera and communication modules, vehicle headlamps and automotive sensors such as radar and LiDAR (light detection and ranging), as well as electric vehicle batteries.

With the automobile market shifting toward moving electronic devices, vehicle electronics are expected to play a key role in controlling and processing key functions of cars.“The era is approaching fast when vehicle performance is defined more by software than by the engine,” said an automobile industry official.