LG CNS' marketing platform MOP achieves over 800 corporate customers.

Quick Summary:

LG CNS is also advancing its technology to create and operate more sophisticated advertising prediction models by linking actual conversion data held exclusively by corporate customers with MOP via an application programming interface (API).

South Korea’s LG CNS Co., a cloud computing services arm of LG Corp., announced on Thursday that its Marketing Optimization Platform (MOP), launched in May last year, has secured over 800 corporate customers within one year.

The platform is intended to maximize efficiency in advertising campaigns for corporate clients by optimizing performance such as portal search ads, shopping search ads, and display ads.

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Article Details

Category: Economy

Markets: South Korea

Topics: Platform Corporate Year Search Advertising Optimization Customers Optimizing Portal Marketing Clients

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-05-23 @ 11:57:46 (4 weeks ago)

News Timezone: GMT +8:00

News Source URL: kedglobal.com

Language: English

Article Length: 238 words

Reading Time: 2 minutes read

Sentences: 16 lines

Sentence Length: 15 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Korea Economic Daily

News ID: 21061992

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About Korea Economic Daily

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Official Website: kedglobal.com

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Publisher ID: #91

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