Lendela Boosts Singapore Operations with New Country Manager and Marketing Head Appointments

Singapore-based fintech company Lendela, a leading digital loan matching platform, has announced two significant leadership appointments to strengthen its foothold in the region.

On December 24, 2025, the company revealed that James Lam has been named as the new Country Manager for Singapore, while Imran Johri takes on the role of Head of Marketing.

Lendela’s Strategic Move to Enhance Market Presence

This dual appointment signals Lendela’s commitment to deepening its market penetration in Singapore, a key financial hub in Asia.

James Lam is tasked with overseeing market development and operational execution, ensuring that Lendela’s services align with local consumer needs.

Meanwhile, Imran Johri will spearhead the company’s marketing strategy, aiming to elevate brand visibility and customer engagement in a competitive fintech landscape.

A Growing Fintech Player in Asia Pacific

Lendela’s history of innovation dates back to its founding, with a mission to simplify access to personal loans through a user-friendly digital platform.

The company has seen remarkable growth, including a $5 million Series A funding round in 2023, which fueled its expansion across the Asia Pacific region.

Earlier in 2025, Lendela also appointed Kent Huang as CFO and Steven Wong as CTO, further solidifying its leadership team for regional scaling.

Impact and Future Prospects for Lendela

These latest appointments are expected to have a significant impact on Lendela’s ability to tailor solutions for Singapore’s diverse financial market.

With Singapore being a fintech innovation hub, Lam and Johri’s expertise could position Lendela as a top choice for consumers seeking personalized loan options.

Looking ahead, Lendela aims to leverage these leadership changes to drive technological advancements and expand its customer base in the coming years.

As the fintech sector continues to evolve, Lendela’s strategic hires underscore its ambition to remain a frontrunner in digital financial services.