Lead, don’t follow: The essential guide to category creation and market domination

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The story "Lead, don’t follow: The essential guide to category creation and market domination" was covered 14 hours ago by e27, a news publisher based in Singapore.

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Lead, don’t follow: The essential guide to category creation and market domination - e27

Quick Summary:

We are always in a continual state of ecosystem and category disruption.

The ramifications for identity, as well as data, have been monumental. We find ourselves in a time of almost outrageous concentration of data and analytics in a few massive technology players (FANG or The Magnificent Seven).

Speaking and interacting with leading players and startups in the carbon footprint space, it’s clear that ESG is an unwieldy combination of measurements from carbon to diversity and inclusion.‘It is the best we have’ is a common lament and is ripe for disruption and a new model to emerge.