Korea’s Nongshim to mesmerize New Yorkers with Han River Shin Ramyun

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Korea’s Nongshim to mesmerize New Yorkers with Han River Shin Ramyun - Korea Economic Daily

Quick Summary:

Hojokban, a Korean fusion restaurant featured in the New York Times, showcased a popular fried rice dish made with Shin Ramyun and Chapaguri, a blend of Nongshim’s black soybean sauce noodles Chapaghetti and its hot spicy noodles Neoguri.On Oct.31 and Nov.1, Nongshim promoted Shin Ramyun across Manhattan, rolling food trucks out to popular spots such as Washington Square Park, New York University and Times Square.

Visitors can enjoy Shin Ramyun by a recreated riverside setup with Han River visuals on large media walls,” the Korean Cultural Center New York (KCCNY) said in a statement".

Nongshim and the cultural center said on Friday they are running a Han River in NYC pop-up for three days from Nov.8, to allow New Yorkers to enjoy authentic, meticulously crafted Korean culinary experiences.