The theme park, about 50 kilometers (31 miles) south of Seoul, renovated the Horror Maze, an attraction requiring users to escape from zombies, with the theme of “All of Us Are Dead.“We aim to provide memorable experiences by combining Everland’s infrastructure and Netflix’s universe,” said an Everland official.“We will be able to lure not only local visitors but also foreign tourists.” EXPANSION OF WELL-MADE INTELLECTUAL PROPERTIESThe collaboration between Netflix and Everland was expected to broaden businesses of South Korean intellectual properties (IPs) to various sectors including amusement parks, content industry sources said.“All of Us Are Dead” was based on a popular domestic webtoon.
Netflix and Everland said they are scheduled to jointly operate a horror-them zone featuring the streaming service’s original Korean drama series “All of Us Are Dead” and US series “Stranger Things” at the amusement park’s outdoor zombie land Blood City from Sept.6 to Nov.17.“We planned an immersive entertainment service, which allows users to experience the universe of popular content,” said a Netflix official on Monday in Seoul.“Users will be able to enjoy what they felt watching those shows in real life.”MAKEUP LIKE ZOMBIESVisitors can make themselves up as zombies from “All of Us are Dead” in Hyosan High School uniforms, just like the series’ characters wore while looking around the school’s cafeteria set.
Everland, South Korea’s largest theme park, is set to lure horror movie fans at home and abroad with famous fright series such as “Stranger Things” and “All of Us Are Dead” of Netflix Inc., the world’s top streaming service.
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