Korean food machine makers witness K-food fever in Europe

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Korean food machine makers witness K-food fever in Europe - Korea Economic Daily

Quick Summary:

Beauty and food products made up 17.6 billion won and 17.3 billion won, respectively.“This is the first product fair in Europe that brought in more than 100 Korean small and medium-sized companies,” said an official of World Okta, a networking body for overseas Korean business owners.“Korean companies seeking to expand overseas were eager to participate,” he said.

Trading Lab, a vendor of Korean SMEs’ beauty products, sealed a $3 million contract with a Middle Eastern buyer on Oct.29.“Korean cosmetics and makeup are so popular that the term ‘glass skin’ was created in Europe and the Middle East,” said Park Jae-ran, a manager of Trading Lab.

Glass skin means skin shining like glass.“They chose products with good quality, regardless of brand.” On Oct.29, Korean SMEs discussed 1,097 cases of exports and imports, worth 135.7 billion won, with overseas buyers at the expo, according to World Okta.